Farm Credit Mid-America Insights Conference
With the farm economy suffering from low prices, Farm Credit Mid-America needed a way to help farmers stay ahead of tomorrow’s challenges and find new opportunities in the business of farming.
I worked with the Exponent PR team to create a content strategy for an Insights Conference that helped farmers to embrace “Business in the Age of Change”.
Content Marketing Program
Program elements included a new insight section on the website, bi-monthly insights reports, and email marketing program, and the first ever Insights Conference.